Blogs

  • It’s Okay to Have Fun at Work
    It’s Okay to Have Fun at Work
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    Hey this is Mike Ambassador Bruny for Brand Inside a Brand, you don’t have to leave your job to leave a mark.  Today I’m going to talk to you about humor at work. I don’t usually fly SouthWest airlines as the thought of not having a seat before I fly makes a little nervous and…

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  • [Interview Series] SmarpShare
    [Interview Series] SmarpShare
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    A very interesting thing happened when I started having conversations with vendors who help companies build their employee advocacy programs; I found out that there is a bigger and deeper story that isn’t always told when you look at their website.  That bigger story is what I want to share with you in my vendor…

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  • What If CVS Health Had An Employee Ambassador Program
    What If CVS Health Had An Employee Ambassador Program
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    CVS recently made a change to their corporate name. They went from CVS / Caremark to CVS Health. I was curious what this change would mean to me as a consumer. I didn’t reach out to their corporate office, oh no, that would have been way too easy. Instead I randomly reached out to three…

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  • Policies And Guidelines Are Not The Same Thing
    Policies And Guidelines Are Not The Same Thing
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    In this episode I focus on the different between Policies and Guidelines. Go ahead and listen in:  https://soundcloud.com/ambassadorbruny/policy-and-guidelines SoundCloud Link One feels really rigid and the other one we like to make rigid but it really is Grey. Policy has the feeling of the Run DMC lyric, It’s like that and that’s the way it…

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  • Two Questions to Ask Your Employee Brand Ambassadors
    Two Questions to Ask Your Employee Brand Ambassadors
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    You decided to build an employee brand ambassador program (employee advocacy).  Most likely you researched and found the employees who are already active on social and who have shared positive sentiments about your company / brand. You are on your way to pilot a program and figure out what works and what doesn’t for your…

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  • Using Social Media as a Personal Branding Tool for Employee Advocacy
    Using Social Media as a Personal Branding Tool for Employee Advocacy
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    In this post we focus on Social Media as you work towards becoming a Brand Inside a Brand to enhance your career.  Social Media is one of three parts in Phase 4 (Lead) of becoming a Brand Inside a Brand. We’ve already spoken about: Phase 1: Assessment Phase 2: Build (Relationships and Community) Phase 3: Manage  (Projects and Time/Priorities) Phase 4: Lead (Thought Leadership, Storytelling) Now let’s take…

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  • Meet Nick Morgan, Great Storyteller and Author of “Power Cues” [Audio]
    Meet Nick Morgan, Great Storyteller and Author of “Power Cues” [Audio]
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    Storytelling is one of the key components of any successful employee advocacy / brand ambassador program.  It’s one of the skills you look for in an ambassador and it’s one of the key components in your on boarding training.  Well you are in for a treat in this 31:31 minute interview.   I was lucky…

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  • Storytelling as a  Tool to Build Your Personal Brand
    Storytelling as a Tool to Build Your Personal Brand
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    Storytelling as a Personal Branding Tool    In this post we focus on Storytelling on the road to becoming a Brand Inside a Brand.  Storytelling is one of three parts in Phase 4 (Lead) of becoming a Brand Inside a Brand. We’ve already spoken about: Phase 1: Assessment Phase 2: Build (Relationships and Community) Phase 3: Manage  (Projects and Time/Priorities) Phase 4: Lead (Thought Leadership) Now let’s…

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  • Thought Leadership as a Tool to Become a “Brand Inside a Brand.”
    Thought Leadership as a Tool to Become a “Brand Inside a Brand.”
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     Thought Leadership  In this post we focus on thought leadership on the road to becoming a Brand Inside a Brand.  Thought leadership is one of three parts in Phase 4 (Lead) of becoming a Brand Inside a Brand. We’ve already spoken about  Phase 1: Assessment ; Phase 2: Build (Relationships and Community) and Phase 3: Manage  (Projects and Time/Priorities).  Now let’s take a look at Thought Leadership. YOUTUBE LINK My Thoughts on Thought…

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  • Manage Time to Become a “Brand Inside a Brand.”
    Manage Time to Become a “Brand Inside a Brand.”
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    Don’t Manage Time, Manage Yourself In this post we focus on managing yourself on the road to becoming a Brand Inside a Brand.  Managing yourself and your priorities is one of two parts in Phase 3 (Manage) of becoming a Brand Inside a Brand. We’ve already spoken about  Phase 1: Assessment and Phase 2: Build (Relationships and Community) and the first part of Phase 3: Projects .  Now let’s take a…

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