Blogs

  • Managing Projects to Become a “Brand Inside a Brand”
    Managing Projects to Become a “Brand Inside a Brand”
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    Find Projects to Manage   In this post we focus on finding projects to manage on the road to becoming a Brand Inside a Brand.  Managing projects is one of two parts in Phase 3 (Manage) of becoming a Brand Inside a Brand. We’ve already spoken about  Phase 1: Assessment and Phase 2: Build (Relationships and Community)    YouTube…

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  • 18 Questions About Employee Advocacy You Wanted Answered [video]
    18 Questions About Employee Advocacy You Wanted Answered [video]
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    I had the pleasure of being a guest on a G+ Hangout fireside chat with Sheridan Gaenger from Addvocate.  I answered 18 questions about starting and running an Employee Advocacy program.  The video and a list of the questions, [with timestamp] are below.  If you have more questions, let me know and I’ll answer it via video…

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  • Build Community to Become a Brand Inside a Brand
    Build Community to Become a Brand Inside a Brand
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      BUILD COMMUNITY You’ve already gone through Phase 1: Assessment and now we are on our way to Phase 2: Build.  Build has 2 parts to it.  Building relationships and building community.  In this post we are going to focus on Building Community.  YouTube Link   3 Things you can do to build community as you become a…

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  • Great Brands Take Care of Their People
    Great Brands Take Care of Their People
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    I met a young lady at a party not to long ago who works for a brand the public really likes.  Of course I was curious to find out more about this brand from an insider.   The first question was, “How is it working for brand X? They have such a great brand.”  …

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  • Build Relationships To Become a Brand Inside a Brand
    Build Relationships To Become a Brand Inside a Brand
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      BUILD RELATIONSHIPS  You’ve already gone through Phase 1: Assessment and now we are on our way to Phase 2: Build.  Build has 2 parts to it.  Building relationships and building community.  In this post we are going to focus on Building Relationships.  YouTube Link 3 Things you can do to build relationships as you…

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  • Assessment is the First Step to Building a Personal Brand at Work
    Assessment is the First Step to Building a Personal Brand at Work
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    Assessment Link to video: http://youtu.be/Ag-LUSKb-LU The first step to becoming a Brand Inside a Brand is to assess your current situation.  The assessment step is focused on self assessment and environmental assessment.   Self Assessment We start with self assessment because becoming a Brand Inside a Brand is about creating alignment between who you are and…

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  • 26 Questions to Ask When Starting an Employee Advocacy / Ambassador Program
    26 Questions to Ask When Starting an Employee Advocacy / Ambassador Program
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    Employee Advocacy seems to be all the rage at the moment. One of the things I’m seeing with all of the information is a strong focus on social media and not enough focus on the logistics it takes to run a program; it’s more than teaching employees how to tweet. I come from a perspective…

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  • 3 Things You Can Learn From An Employee Advocacy Program That Saved My Life
    3 Things You Can Learn From An Employee Advocacy Program That Saved My Life
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      For the past seven years I worked with Intel as an Operations Manager.  It was one of those things I really didn’t talk much about much. For those who know me well, the words Operations Manager and Mike paint a picture of a round peg trying to fit into a square hole.  It Just…

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